A self directed brief aimed at creating a symbol of self expression. Created in collaboration with CITY SPACE, the Free ‘Thinking Cap’ uses the mode of product to celebrate the nature of individuality.

In visual reference to de Bono’s Six Thinking Hats – the project’s collateral of print (garment and packaging), art direction, and digital marketing are undertaken as an exercise on brand ethos, product concept, and product design.

Credits: Gian Hipolito, CITY SPACE